Shopping online -- especially during the height of the holiday season -- can save time, money and a lot of headaches. The fact that you can purchase gifts for everyone on your list at any time of the day or night in the comfort of your own home is enough of an incentive for many Internet-savvy shoppers to stay far away from the mall from Thanksgiving through New Year's.
For shoppers going green this holiday season, a 2009 study by the Carnegie Mellon Green Design Institute showed that shopping via the Internet is not only more energy efficient, but its carbon footprint is one-third smaller than that of bricks-and-mortar retail establishments. So whether you're shopping online to save time or save the planet, it pays to take note of a few simple guidelines.
Do:
* Verify that you're dealing with a reputable retailer. To ensure that you're dealing with a trustworthy merchant, always confirm that there is a physical address and phone number you can use to contact the seller in the event that you have problems or questions.
* Make sure that the Web site is secure. Always scan online shopping sites for evidence that they are secure. Some sites feature a lock icon in the browser's status bar while others might have a Web site address that begins with "https:" (the "s" at the end stands for "secure").
* Get all of the facts about your transaction. Make sure you know what you are buying and the total cost of the item -- including shipping and handling fees. Verify that the item can be returned for a full refund if you are not satisfied and who is responsible for the return shipping cost. Next, determine if the seller charges a restocking fee for returns and when you can expect to receive your purchase.
* Pay with a credit card or online payment service. When you make online purchases using a credit or charge card, the transaction is protected by the Fair Credit Billing Act, which gives consumers the right to challenge and dispute unauthorized charges. Some online retailers also guarantee that cardholders will not be responsible for unauthorized charges made on the Internet.
* Print and save your order confirmation and receipts. For returns or to dispute charges, it always pays to have a paper trail.
* Compare online prices. In most cases, multiple online retailers sell the same item, so be sure to check around for the lowest price. An easy way to comparison shop is by visiting one of several reputable online price-comparison sites.
* Look for free shipping deals. If you're making multiple purchases, look for Web sites that offer free shipping for larger orders.
Don't:
* Submit any financial information other than your credit card number. If a message asking for financial information such as your Social Security number or bank account information pops up while you are shopping or checking out, cancel the transaction immediately and leave the site. Reputable online retailers will never request that kind of information.
* Pay with a debit card, cash or wire transfer. These types of transactions can be difficult -- even impossible -- to refute or reverse. When shopping online, stick to credit or charge cards.
* Buy from spammers -- or scammers. Never make purchases in response to e-mails with tempting offers that seem too good to be true. Most likely, they are.
* Buy from a Web site that doesn't "feel" legitimate. Go with your gut. If the site doesn't feel right, don't go through with the transaction.
For more information on online shopping safety, visit the Federal Trade Commission (FTC) Web site at www.ftc.gov.








